HIGH-IMPACT
MARKETING
LEADER
Ready to drive key results for your organization.
Hello, I’m Gwen Marcantonio, a proven marketing leader ready for new challenges.
SHARP. SEASONED. STRATEGIC.
I believe strong strategy and sharp execution go hand in hand. My career spans over two impactful decades with a strong track record across demand generation, field marketing, and ABM:
Drive billions of dollars in annual pipeline.
Generate hundreds of millions in ACV a year.
Elevate team performance with coaching and mentoring.
I’m seeking a strategic organization, where I can apply my expertise to shape strategy for marketing leadership, align marketing and sales for pipeline acceleration, and build high-performance teams to drive revenue growth.
Capabilities
Drive strategies
•
Build campaigns
•
Grow revenue
•
Lead teams
•
Drive strategies • Build campaigns • Grow revenue • Lead teams •
Marketing Strategy & Execution
Strong track record of developing and executing collaborative, cross-channel marketing strategies to drive pipeline growth and revenue impact, including digital, events, webinars, direct mail, partners, and more.
Leadership & Team Management
Extensive experience in leading and managing marketing teams, coaching and mentoring members, and fostering professional growth.
Sales Alignment & Collaboration
Proven ability to align marketing initiatives with sales objectives, collaborate with sales teams, and improve lead flow and conversion rates.
ABM Specialization
Demonstrated expertise in designing and implementing Account-based Marketing (ABM) strategies, specifically for accounts in Financial Services, Health & Life Sciences.
Field Marketing Expertise
Expert in developing and executing field marketing strategies, including event management, localized campaigns, and sales enablement to drive results.
Performance Optimization
Skilled in marketing analytics principles, procedures, conversion rate optimization, performance analysis, and delivering measurable results.